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Convergence

Research: Convergence in mobile communications

Rhetorik

Published: 25 Jul 2007 08:04 BST

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End-user understanding of mobile convergence
Convergence is a term applied in differing contexts within the communications arena. Before exploring in detail the use and applications of convergence in this survey, we first set out to establish the understanding of this term among our respondent base, within the context of mobile communications.

Encouragingly, respondents were quite knowledgeable in this area, with the majority readily associating with the key areas of usage.

Between half and three-fifths of our research sample understood the term to apply to the following:

  • Voice, data and other services available over the same mobile network
  • Integration of fixed line and mobile services (fixed/mobile convergence)
  • Access to voice, data and other services at one mobile handset

Least knowledgeable were mobile users from the smallest organisations, with 15 percent from the small office/home office (SOHO) sector unable to respond. Generally, understanding in each of these areas increased as size of organisation increased, and users in the large corporate sector (more than 1,000 employees) related convergence most strongly to fixed/mobile convergence.

Figure 2: End-user understanding of mobile convergence


Q24: What do you understand by the term "convergence" in relation to multiple communications? (multiple response)
Base: All respondents; Total: 371
Source: Rhetorik 2007

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