Research: Key trends in mobile push email

Rhetorik

Published: 26 Jun 2007 16:50 BST

User perceptions

To help establish how use of push email is perceived within user organisations, we asked relevant respondents to rate their agreement with three key statements.

To summarise, respondents saw clear benefits in use to the organisations themselves and, to a slightly lesser extent, to key staff, but the desirability in use to the holders of these devices themselves, although positive, was not quite as compelling.

As can be seen in figure 12, there was a particularly strong accord with the statement "Access to work email for key staff anywhere and anytime through push email devices is of great benefit to my organisation", with 92 percent of respondents in agreement.

Benefits to the staff using these devices were also well recognised, with 88 percent agreeing that "Access to work email anywhere and anytime through push email devices is of great benefit to key staff".

However, the percentage of respondents in agreement with the statement "Staff like having access to work email anywhere and anytime" was a rather lower 67 percent. This perhaps reflects some of the perceived disadvantages for the staff in never being out of contact with work at any time, day or night.

The benefits to key staff and the desirability of these devices to the users themselves were most apparent in the smallest organisations. This result is perhaps because the users in these enterprises were most likely to be the principals and senior managers of the company, who made the decision to deploy the technology for their own use.