Research: Key trends in mobile push email

Rhetorik

Published: 26 Jun 2007 16:50 BST

Trends in use of mobile email

Although penetration within these organisations is still quite low, the predominant trend is one of growth. More than three-fifths of current users indicated that the number of staff equipped with these devices is increasing, with only two percent seeing a decline. Increased staff penetration is greatest within the larger organisations, with close to three-quarters of all corporates and large corporates reporting growth in the numbers of users.

Figure 3: Trends in penetration of handheld email devices

Q12: Is the proportion of staff using email-enabled handsets increasing or decreasing at this time? (Single response)
Base: All respondents whose organisations have mobile email. (Total: 311)
Source: Rhetorik 2007

When questioned on the reasons for growth, the explanations given were quite diverse. However, the most prevalent were related to:

Increasing mobility within the workforce, including flexible working patterns and home-working, as well as business travel.
The recognition by management of the business benefits, productivity and efficiency gains brought by the use of this technology.
Demand from end-users themselves as they become aware of the availability and capability of these devices, and the benefits they can bring.
Recent improvements in the devices and technology.
Falling prices.
Increasing availability of both devices and services.
Business growth and, in some cases, increasing numbers of sites leading to higher staff numbers and/or mobility.
Importantly, but surprisingly low on the list of unprompted responses to this question, the requirements of customer support and servicing client needs.