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Mail on the move

Research: Key trends in mobile push email

Rhetorik

Published: 26 Jun 2007 16:50 BST

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Trends in use of mobile email

Although penetration within these organisations is still quite low, the predominant trend is one of growth. More than three-fifths of current users indicated that the number of staff equipped with these devices is increasing, with only two percent seeing a decline. Increased staff penetration is greatest within the larger organisations, with close to three-quarters of all corporates and large corporates reporting growth in the numbers of users.

Figure 3: Trends in penetration of handheld email devices

 

Q12: Is the proportion of staff using email-enabled handsets increasing or decreasing at this time? (Single response)
Base: All respondents whose organisations have mobile email. (Total: 311)
Source: Rhetorik 2007

When questioned on the reasons for growth, the explanations given were quite diverse. However, the most prevalent were related to:

  • Increasing mobility within the workforce, including flexible working patterns and home-working, as well as business travel.
  • The recognition by management of the business benefits, productivity and efficiency gains brought by the use of this technology.
  • Demand from end-users themselves as they become aware of the availability and capability of these devices, and the benefits they can bring.
  • Recent improvements in the devices and technology.
  • Falling prices.
  • Increasing availability of both devices and services.
  • Business growth and, in some cases, increasing numbers of sites leading to higher staff numbers and/or mobility.
  • Importantly, but surprisingly low on the list of unprompted responses to this question, the requirements of customer support and servicing client needs.

Figure 4: Reasons for growth


Q13: What are the main reasons for this increase? (Open resonse)
Base: All respondents whose proportion of staff with email-enabled handsets is increasing. (Total: 191)
Source: Rhetorik 2007

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