Research: Key trends in mobile push email

Rhetorik

Published: 26 Jun 2007 16:50 BST

Use of mobile email

We first questioned respondents on the degree of penetration of email-enabled mobile handsets in their organisations, as well as the trends in uptake. The results were quite interesting.

Penetration of mobile email

Penetration of mobile email across UK organisations is high. Of all 371 enterprises surveyed in the broader mobility study, 84 percent were found to be users of mobile email. However, when looking at the degree of penetration of mobile email devices amongst the workforce, most user organisations had relatively low uptake. This is perhaps not surprising, with usage dependent on the needs of the business, acceptance of the individuals within it and the degree of mobility amongst the general workforce.

Of the mobile email user respondents researched, one-quarter had less than five percent of staff equipped with email-enabled handsets and approaching half (44 percent) had less than 10 percent staff penetration. As might be expected, the smaller businesses were more likely to have the highest proportionate levels of users. One quarter of all respondents in the SOHO sector claimed 70 percent or more of all staff as users, falling to only three percent with these levels of penetration in the large corporate sector.