Research: Key trends in mobile push email

Rhetorik

Published: 26 Jun 2007 16:50 BST

Introduction, scope and methodology

The requirement for mobile access to email is now endemic throughout UK organisations, driven by the pervasive nature of email communications and the needs of businesses, their clients and suppliers to communicate in this way. Increasing mobility within the workforce is also clearly a key factor in usage.

Suppliers have responded to demand with an increasing array of technological solutions and handheld devices, and the rate of technology advance in this area is high.

In our research, we set out to investigate the use of mobile email for business purposes throughout the UK and, in particular, to evaluate the adoption of push email as a solution of choice.

This research was carried out as part of a broader research study investigating the top mobile trends of today and their impact on UK enterprises. The study was undertaken by ZDNet.co.uk in association with Rhetorik, a specialist market intelligence organisation that focuses specifically on European IT and telecommunications markets.

The survey used web-based survey techniques with a detailed questionnaire applied through the ZDNet.co.uk research panel, as well as a broad sample of knowledgeable respondents drawn from readership of specialist CNET technical publications.

Within this research, a significant sample of 311 organisations of all types and sizes using mobile email devices was polled. A breakdown of these respondents by size of organisation is presented below.